Set the agenda in fashion marketing and management
Make a statement in this $3 trillion global industry
With a focus on brand building in the global fashion industry, SCAD’s fashion marketing and management program opens the door to a diverse range of enterprising careers. Guided by industry mentors and faculty experts, you’ll gain hands-on experience in product development, supply chain management for sustainability, fashion merchandising and retail buying, visual communication, content creation, and marketing for consumer engagement on-ground and online. It’s all directed at fostering the next generation of executives, creators, and entrepreneurs empowered to shape the future of fashion.
Award-winning fashion statements
Join the top-ranked SCAD fashion program, which has garnered praise from both Fashionista and The Business of Fashion. Through exceptional instruction, career-making resources, and emerging tech, SCAD earns best-of-the-best awards each year from top publications.
Fashion marketing and management degree
Student work
Veja "Run it Back" | Anna McGregor View more student work
Gain real-world experience at prestigious companies
SCAD empowers students to collaborate and provide design and business solutions for fashion brands through SCADpro, the university's in-house design studio. Students recently partnered with Sam Edelman on a market-ready capsule collection. Other partners have included eBay, Movado, and David Yurman.
Designs on the future
At SCAD, you'll have access to the leading minds and latest technology in the industry, as well as the resources, mentors, and nurturing environment you need to land your dream job.
Discover more career opportunities
Learn from the masters
The SCAD FASH Museum of Fashion + Film, the largest museum of fashion and film, and the award-winning SCAD Museum of Art in Savannah, feature curated couture exhibitions with designs of Oscar de la Renta, Vivienne Westwood, Carolina Herrera, and Daniel Lismore. The two museums also exhibit looks from the university's permanent collection of more than 1,000 garments created by the world's leading fashion houses.
Related majors and minors
Students work closely with their colleagues in fashion, fibers, accessory design, and related departments to gain intimate knowledge of the market, from product conception to distribution.
Related majors that may interest you:
Minors that complement this program:
A new era of STEM is here
Reimagine science, tech, engineering, and math at SCAD, home to 29 distinct STEM degree programs, each designated by the U.S. Department of Homeland Security.
Ready to see more?
Connect with us! Request more information or apply today, and we'll send you everything you need to begin your exciting journey at SCAD.