Make a splash in an expansive luxury market
Create memorable experiences for savvy customers in luxury and brand management
SCAD offers the world's first M.A. and M.F.A. degrees in luxury and brand management. As a student, you'll enter the $350 billion global luxury industry through tech, travel, hospitality, beauty and fragrance, and fashion. Guided by professors with deep industry backgrounds and collaborative projects with luxury brands, you'll be prepared to step into powerful roles in the highest echelons of the field upon graduation.
A top-ranked program
SCAD continuously ranks in The Business of Fashion's list of top fashion business management and fashion schools in the world with distinctions for best overall, best in global influence, best in learning experience, and best in long-term value.
Luxury and brand management degrees
Student work
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Launch your own luxury brand
Through wide-ranging electives, internships, and thesis research, you’ll learn to create your own compelling proposals and business solutions relevant to the international luxury market. Fashion designer and entrepreneur extraordinaire Vivien So (M.A., luxury and fashion management, 2019) shares how SCAD gave her the business acumen needed to make her dream of starting an activewear line a reality.
Learn more about luxury and brand management careers
Professional collaborations
Through SCADpro, the university's in-house design studio, luxury and brand management students work with powerhouses such as Hermès, L'Oréal, Kendra Scott, and Ernst Benz. Namitha Udayakumar (M.F.A., luxury and fashion management, 2019) explains what it was like working with the Hamilton Watch Company alongside fellow students.
Explore the full student experience
Learn from the masters
The SCAD FASH Museum of Fashion + Film, the largest museum of fashion and film, and the award-winning SCAD Museum of Art in Savannah, feature curated couture exhibitions with designs of Oscar de la Renta, Vivienne Westwood, Carolina Herrera, and Daniel Lismore. The two museums also exhibit looks from the university's permanent collection of more than 1,000 garments created by the world's leading fashion houses.
Related programs
Luxury and brand management students regularly collaborate with their graduate colleagues in fashion, fibers, accessory design, and related departments to gain intimate knowledge of the luxury market. Additional programs that complement luxury and brand management include:
A new era of STEM is here
Reimagine science, tech, engineering, and math at SCAD, home to 29 distinct STEM degree programs, each designated by the U.S. Department of Homeland Security.
Ready to see more?
Connect with us! Request more information or apply today, and we'll send you everything you need to begin your exciting journey at SCAD.