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B.F.A. in fashion marketing and management

Atlanta
 / 
Savannah
 / 
SCADnow online

Foundation studies: 30 hours

  • FOUN 110 Design Thinking and Process
  • FOUN 111 Sketching and Drawing
  • FOUN 112 Color in Context
  • FOUN 113 Creative Collaboration Lab
  • FOUN 240 Spatial Design and Fabrication
  • FOUN 251 Time Based Design: Story, Sound, and Movement

General education: 55 hours

  • COMM 105 Speaking of Ideas
  • BUSI 110 Business I: Fundamentals
  • CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
  • CTXT 122 Visual Culture in Context: Making Modernities
  • ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
  • DIGI 130 Digital Communication
  • BUSI 265 Principles of Marketing
  • ARLH or ARTH elective
  • ENGL elective
  • General education elective
  • Mathematics/natural sciences elective

Major curriculum: 80 hours

  • FASH 105 Introduction to Textiles
  • FASH 110 Introduction to Fashion Design
  • FASM 210 Digital Presentation Techniques
  • FASM 215 Fashion Aesthetics and Style
  • FASM 220 Fashion Merchandising, Planning, and Control
  • FASM 245 Retail Buying Simulation
  • FASH 247 History of Fashion
  • FASM 310 Private Label Product Development
  • FASM 400 Contemporary Issues in Fashion Merchandising
  • FASM 410 Retail Management
  • FASM 415 Future of Shopping: Retail Innovation for Customer Empowerment
  • FASM 419 Current Trends and Forecasting
  • FASM 420 Global Sourcing and Import Buying for Fashion
  • FASM 430 Professional Portfolio Practices
  • FASM 440 Visual Communication in Fashion
  • Select one of these three options:

  • FASM 479 Undergraduate Internship
  • 500-level SCADpro elective
  • Business-focused elective

Additional electives: 15 hours

  • Free elective
  • Free elective
  • Free elective

Total course of study: 180 hours