B.A. in advertising and branding
Atlanta
/ Savannah
/ SCADnow online
Foundation studies: 20 hours
- FOUN 110 Design Thinking and Process
- FOUN 111 Sketching and Drawing
- FOUN 112 Color in Context
- FOUN 113 Creative Collaboration Lab
General education: 90 hours
- COMM 105 Speaking of Ideas
- BUSI 110 Business I: Fundamentals
- MATH 110 Introduction to Statistics and Probability
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- BUSI 220 Business II: Economic Principles
- PHIL 301 Aesthetics
- BUSI 330 Business III: Strategy and Decision-making
- ARLH or ARTH elective
- ARLH or ARTH elective
- ENGL elective
- ENGL elective
- General education elective
- General education elective
- General education elective
- Mathematics/natural sciences elective
Major curriculum: 50 hours
- ADBR 150 Introduction to Advertising: Concept to Content
- ADBR 205 Creative Production for Brand Content
- GRDS 205 Typography I: Anatomy, Form, and Purpose
- IDUS 215 Contextual Research Methods
- ADBR 252 Art Direction: Visual Brand Storytelling
- ADBR 255 Brand Experiences in Interactive Environments
- ADBR 304 Copywriting: Inventing the Brand Personality
-
Select one of these two options:
- ADBR 312 Art Direction: Typography and Persuasive Design
- ADBR 314 Copywriting: Brand Voice Across Platforms
- ADBR 341 Designing the Brand
-
Select one of these three options:
- ADBR 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
Additional electives: 20 hours
- Free elective
- Free elective
- Free elective
- Free elective