The Future of Story
Spring 2025
The Future of Story explores how emerging technologies, shifting audience expectations, and new creative practices are reshaping storytelling across industries, highlighting the rise of immersive and interactive media, AI-assisted creativity, and the blending of physical and digital experiences. This report emphasizes how brands, artists, and media creators reimagine narratives to be more participatory, emotionally resonant, and globally accessible. With insights drawn from design, film, fashion, and business innovation, the report positions storytelling as a strategic tool for shaping the future of communication, commerce, and community.
More research
SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
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Send us an email at research@scad.edu.
