Sneaker sustainability
Summer 2022
External research has shown that 95% of all sneakers manufactured worldwide will eventually end up in trash and landfills. Seeking to capture students' views of how sustainability factors into their sneaker purchasing decisions, the SCAD institutional effectiveness department surveyed 800 undergraduate and graduate students on their exploration and buying habits. A vast majority of the survey respondents (82%) did not believe that sneaker companies provide transparency and visibility into their environmental sustainability practices, and a nearly equal majority (81%) of respondents said they would be more likely to buy from a company whose mission included environmental sustainability.
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SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
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