Technology and luxury in fashion retail
Fall 2023
Under the guidance of SCAD industrial design professor Chunshik Kim, SCAD students conducted research exploring human connections to technology within the luxury retail space. Consumers indicated exclusivity, sustainability, opulence, and bespoke experiences as key parts of the in-person shopping experience. Student researchers identified solutions that enable brands to leverage emerging tech and design thinking, elevating the customer experience through features like enhanced interior design, exclusive loyalty programs, and the use of emergent technology to personalize customer interaction. These solutions present the opportunity to build unique partnerships and collaborations that transform storefronts into sought-after destinations.
More research
SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
Partner with us on a custom research project.
Send us an email at research@scad.edu.
