Future of Mobility Report
Fall 2024
With optimized integration, endless indulgence, and enhanced joy, Gen Z's wishlist for the perfect vehicle is the ideal conceptual playground for automotive innovation. The Future of Mobility Insights report compiles research and analysis of identifying factors in how mobility can address Gen Z’s needs for connection, sustainability, and personalization. SCADask provides industry leaders with a roadmap for a future driven by efficient, inclusive, and emotionally engaging mobility solutions. Over a 10-week, RSCH 800 Future Lab course, the team of innovative imagineers used smart technology, AI-enhanced urban transit, and reimagined vehicles as customizable, modular spaces to promote human connection through mobility solutions — solutions that include AI-driven mapping, sustainable reward systems, and adaptive travel experiences.
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SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
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Send us an email at research@scad.edu.
