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Service Design, AI, and Inclusion

Winter 2024

On a global scale, service design offers the opportunity to shape business and industry futures through the examination and analysis of human behavior, societal needs, business models, and competitive environments to create new systems, services, and strategies. With a cadre of AI agents available for personal and business use — among them ChatGPT, Adobe Firefly, Midjourney, and Claude — the human-centered design approaches pioneered in service design may hold the answer for harnessing these nascent technologies for inclusive, positive change. SCAD graduate student Lindsay Brine (M.F.A. service design) has already seen the benefits of "design for good," participating in SCADpro partnerships with NASA developing strategic outreach initiatives for a satellite launch and with the Savannah Tree Foundation synthesizing mixed-method research to improve tree canopy equity in the city. Since then, Brine has researched how the service design perspective can offer a path toward leveraging AI tools to generate responsible, inclusive solutions.

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