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Identity

In order for SCAD to remain at the vanguard of higher education, the university must increase renown of its unique qualities and academic distinction for the benefit of SCAD students — past, present, and future. Through direct outreach efforts, SCAD must continue to develop a culture of excellence and achieve deserved recognition as the premier university for creative careers.

  • SCAD will foster an inclusive community with a shared sense of purpose guided by the university mission, vision, and values.
  • SCAD will advance its professional reputation as the preeminent source of knowledge in the disciplines we teach.
  • SCAD will recruit the most capable students by being globally recognized as the preeminent source of knowledge in the disciplines we teach.
  • SCAD will increase local and global awareness of its innovative programs, signature events, and community service.