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Alessandro Cannatà

Chair, luxury and brand management

Education

  • M.B.A., international luxury brand management, École Supérieure de Sciences Économiques et Commerciales  
  • M.Sc., management, Università Commerciale Luigi Bocconi 

Credentials

  • Chair, luxury and brand management, 2022–present
    Associate chair, luxury and brand management, 2017–2022
    Academic program coordinator, luxury and fashion management, 2016–2017
    Professor, luxury and fashion management/fashion marketing and management, 2014–present, Savannah College of Art and Design, Savannah, GA
  • Adjunct faculty, 2012–2014, Miami International University of Art & Design, Jacksonville, FL
  • Project researcher, 2012, DFS Galleria, Hong Kong
  • Director of sales domestic and export, May 2010–Oct. 2010, Boglioli S.p.A., Milan, Italy
    Managed and developed Boglioli sales agents and distributors network in Italy and abroad. Managed key accounts. Performed sales forecasting and competitive analysis.
  • Director of sales Eurasia, 2009–2010, ISAIA, Milan, Italy
    Built customer relationships and new business development in Italy, Europe, and Asia. Managed a network of sales agents and distributors. Performed market analysis. Participated in global trade fairs, events, and trunk shows. Managed and developed the ISAIA Made to Measure service for Italy, Europe, and Asia.
  • Director of sales worldwide, 2007–2009, Sutor Mantellassi Luxury, Milan, Italy
    Developed and managed the global sales agents and distributors network. Developed product strategies. Accounted for all aspects of sales and business development including seasonal forecasts and annual budgets. Planned and coordinated trade fairs, events, and trunk shows in Italy and abroad.
  • Director of sales worldwide/marketing and advertising manager, Dec. 2002–Dec. 2006
    Sales manager Italy/marketing and advertising manager, April 1999–Dec. 2002, Truzzi and Mastai Ferretti, San Marino, Italy
    Managed Truzzi global sales agents and distributors network. Managed Mastai Ferretti foreign-countries sales agents network. Performed strategies development. Created, designed, and implemented the Truzzi and Mastai Ferretti Made to Measure service. Managed Mastai Ferretti and Truzzi marketing budget, which included media buying, product placement, press campaigns, below the line, public relations, and events in Italy and abroad.
  • Marketing manager, June 1998–April 1999, DMG Mori/Gildemeister Italiana S.p.A.
    Implemented all marketing activities for the promotion of Deckel, Maho, and Gildemeister products in the Italian market. Planned and coordinated trade fairs and events. Prepared sales and marketing reports for the CEO of the Italian branch.