Tom Hardy

• Professor/graduate coordinator, design management, 2011–present, Savannah College of Art and Design, Savannah, GA

• Design strategist, 1993–present, Verbal-Visual Framework, Atlanta, GA
  Focus on brand-design strategy, brand identity, contextual research, perception analysis, design language, corporate design culture and design management infrastructure. International workshops include topics such as design thinking and scenario planning.

• Corporate design advisor, 1996–2003, Samsung Electronics
  Instrumental in transforming their brand image from follower to innovation leader by creating a new brand-design ethos and building significant global brand equity through judicious use of design strategy and management.

• Master of strategic branding, 2015–present, DeTao Masters Academy, Shanghai, China
  Operates a unique "knowledge capital" business model by inviting notable global experts across diverse fields to join the DeTao Masters platform. The objective is to facilitate engagement of DeTao Masters' expertise as educators as well as consultants in collaboration with Chinese companies to increase knowledge and innovation in the greater China region.

• Corporate design program director, 1970–1993, IBM, Armonk, NY
  Responsible for worldwide product design and brand identity. Played key role in the development of the original IBM Personal Computer and the first IBM ThinkPad.

• Guest faculty, Fachhochschule Köln, University of Applied Sciences, Germany

Professional experience

• Corporate project experience:
  • Coca-Cola
  • Ford
  • The Home Depot
  • IBM
  • J.P. Morgan
  • Lenovo
  • Lowe's
  • Maytag
  • Merck
  • Microsoft
  • Polaroid
  • Porsche
  • Procter & Gamble
  • Samsung
  • Steelcase
  • Tupperware
  • Verizon
  • Xerox PARC