Shannon Davis Forsyth

Motion media design professor

Part time professor, motion media design, 2009–present, Savannah College of Art and Design, Atlanta, GA
Senior Vice President Branding and Original Production, 2003–2007
Vice President Global Director, 1993–2003
Art Director, 1991–1993, Turner Broadcasting/ Time Warner
Head of creative for Turner Classic Movies since its inception, my role expanded to create design for its branding and packaging. When I was promoted to SVP, the Original Production Department, which produces long- and short-form programming for the channel, was added to my department. I managed a staff of writers and producers, and we elevated the content, editing, and shooting style of interviews shows and specials. As creative director I established the brand, developing the strategic vision, look, tone, style, and language of the channel’s on-air packaging and promotions. To achieve continuity across all media, I worked closely with ad sales, sponsors, marketing, and web to retain brand consistency.