Gen Z workforce
Spring 2024
Gen Z is on the rise in the international economy, on track to soon surpass Baby Boomers and Millennials as the largest section of total workers in the global job market. As the world's "most purpose-driven generation," according to Forbes, these young professionals prioritize more than salary, necessitating companies to adapt their workplace perks to attract, retrain, and harness the potential of this rising cohort. SCADask surveyed students in their final two years of study, finding that flexible work arrangements, mental health and wellness support, and a commitment to sustainability were their most important employer attributes, in line with further market research conducted by Deloitte and the Society for Human Resource Management.
More research
SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
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Send us an email at research@scad.edu.
