Social media usage
Fall 2022
SCAD surveyed its entire student body — at the time, nearly 16,500 students from around the globe — on their social media use. Survey responses identified the most used platforms, favorite types of content, and which sites influenced consumer purchases and habits. Nearly all of the respondents (98%) indicated they used social media platforms, with Instagram, YouTube, and TikTok being the three most visited; though TikTok was only the third most used platform, survey respondents who used TikTok indicated they did so at a daily rate (81%) exceeded only by Instagram. Nearly half of student respondents (45%) had already purchased an item as a result of their social media use.
More research
SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
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Send us an email at research@scad.edu.
