Lino Ribolla

Academic experience

• Professor of advertising, Fall 2023–present, Savannah College of Art and Design, Savannah, GA

• Instructor, July 2023–Aug. 2023, Pratt Manhattan School of Professional and Continuing Studies, New York

• Visiting instructor, 1990–92, Pratt Institute, New York

Professional experience

• Founder, creative director, 2022–present, The Digital Embassy, New York
  Management and hands-on work for an advertising, marketing, and UX consultancy, ranging from creative concepts for digital and integrated campaigns, UX development, branding, positioning, and lead gen projects, personas development, and customer journeys integrated with analytics for deployment of performance marketing campaigns through marketing automation platforms (HubSpot).

• Executive creative director and managing director, 2010–19, Primacy, New York
  Dual role, leading all the creative and UX across NYC, CT, FL, and BOS offices (30 creative and UX staff), encompassing integrated campaigns, direct, digital advertising and platforms, branding, UX/XD, TV and Print, and also fully managing the New York office.

• Chief creative director, 2008–09, Colangelo Synergy Marketing (Omnicom), Darien, CT
  Spearheaded the integration of 3 separate departments (Digital, Offline and Packaging), to integrate digital advertising and platforms, UX/XD, direct, TV, print, branding, packaging, experiential marketing, POS.

• Senior partner, creative director, 2005–08, OgilvyOne, New York

• Executive creative director, 2003–05, OgilvyOne UK, London

• Executive creative director, 2002–03, Modern Media UK, London

• Executive creative director, 2001–02, Modern Media France, Paris

• Creative director, 1995–2001, Modern Media, Norwalk, CT

• Head of art department, 1993–94, TV Cultura Network, São Paulo

• Art editor, 1992–93, O Globo Newspaper, Rio De Janeiro