Soohyen Park

Academic experience

• Professor of graphic design, Fall 2023–present, Savannah College of Art and Design, Savannah, GA

• Guest presenter, 2021, Keystone College

• Instructor of record advertising design, 2013, Media Bistro

• Co-presenter, 2009, Parsons School of Design

Professional experience

• Freelance creative direction and design, 2006–23, soohyenpark.com

• Visual designer, 2019–20, Meta, Menlo Park, CA
  Data visualization and keynote presentation design for Meta AI, Meta Open Source, Meta Connect Conference and @Scale Conferences.

• Associate creative director, 2016–18, Firewood Marketing
  Led and managed the creative team to execute web and email promotions, presentations, event design, and print collateral for global summits, workshops, and dinner events for Google Global SMB (Small and Medium Business) Marketing. Initiated and executed across-the-board brand unification and brand refresh for digital platforms and global events for Google Global SMB Marketing. Spearheaded agencywide brand relaunch to reposition and rebrand Firewood Marketing through case studies, brand identity refresh, brand unification, and brand strategy.

• Art director and designer, 2003–06, AR New York
  Art direction and design for a boutique advertising agency specializing in fashion, luxury goods, and luxury real estate. Oversaw design direction for the brand relaunch of St. Regis Hotels and Resorts, including extensive design research and immersive brand experiences.

• Designer, 2001–03, Ogilvy & Mather