Rueben Gonzales

Digital communication professor

Professor of digital communication, Fall 2023–present, Savannah College of Art and Design, SCADnow

Creative services manager, 2022 and 2023
Visiting assistant professor of art and coordinator of Templeton Art Gallery, 2019–23, Texas Wesleyan University
Created and implemented new Studio Arts minor. Advised new students into program regarding course tracks. Served as program manager for studio arts courses/minor. Managed gallery and art course budget. Supervised gallery assistant. Maintained the Bernice Coulter Templeton Art Gallery website. Implemented marketing strategy and produces content for web and social media. Coordinated meetings, classes, and events held in the gallery. Served as the safety coordinator for the Art Studio. Curated exhibitions throughout the fall, spring, and summer semesters. Worked with Advancement as needed to assist with any art donations to the university. Advised the archivists on matters related to the university's permanent collection.

Communication specialist, 2019–20, City of Dallas, Dallas, Texas
Executed strategic communications plan that manages the output of employee communications. Developed employee-centric messaging and collateral including but not limited to brochures, flyers, marketing material, announcements, publications, articles, and event invitations. Edited communications material and ensure all communication adheres to the City of Dallas' policies and procedures. Worked with Civil Service to develop recruiting strategy for City of Dallas Jobs social media accounts Designed web pages and managed content on the Human Resources section of the City of Dallas website; updated HR-related content on the employee intranet. Fostered relationships with key advocates in external departments to disseminate employee-related messaging. Researched/identified current trends in employee communications that support the strategic communications strategy. Refined processes for the development of communications functions.

Marketing and communications associate, 2016–19, Modern Art Museum of Fort Worth, Dallas/Fort Worth, Texas
Coordinated and executed promotional media projects and materials for the museum. Managed all social media accounts: Facebook, Twitter, and Instagram. Increased visibility, traffic, and sales for the The Modern Shop, Cafe Modern, and Theatre. Designed digital and print collateral. Photographed events, products, and museum collection. Created and edited commercial video for social media use. Designed, wrote, and distributed email marketing using Dreamweaver and Constant Contact. Managed, edited, and updated museum website content daily. Monitored communications via online media and coordinated appropriate responses. Worked closely with Manager of Communications to determine content, placement, and branding. Planned, developed, and implemented new media strategies. Supervised and trained Interns in photography, design, and copy writing for social media.

Creative services manager, 2015–16, Texas Wesleyan University, Dallas/Fort Worth, TX
Developed, implemented, and monitored production schedules for all projects using Pro Workflow. Managed the life of all print and digital projects with clients. Coordinated brand management throughout university and with clients. Developed client relationships while maintaining strict brand standards. Contacted, scheduled, and managed outside vendors. Obtained job quotes and relayed information to clients for purchase orders. Processed internal and external billing related to all projects. Developed and implemented monthly training sessions for university staff and faculty. Collaborated with designers and other team members to produce effective marketing programs. Reviewed materials and provide feedback on publication and online materials. Assisted the AVP in gathering information needed to develop annual communications and marketing budgets, plans, and reports. Designed print and digital collateral utilizing Adobe Photoshop, InDesign, and Illustrator.

Marketing coordinator, 2011–15, Southern Methodist University, Dallas/Fort Worth, TX
Managed brand and all print and digital departmental projects using Sharepoint database. Managed the life of all print and digital projects with clients. Coordinated project expectations with third party vendors. Assisted in copywriting, pitching proposals, and strategic planning. Oversaw the establishment and maintenance of the digital image database. Completed all financial reports for a $125k annual budget. Prepared operating budget to ensure efficient use of marketing dollars. Coordinated invoicing and billing, and proactively tracked budget change. Designed digital and print collateral, and photographed events for social media visual representation and communication pieces.

Human resources generalist, 2010–11, Catholic Charities Fort Worth, Fort Worth, TX
Organized and maintained digital HRIS and hard copy filing system. Provided training on data entry and reporting to staff. Reconciled invoices for the department and processed check requests. Wrote and placed job advertising in various media and within agency. Reviewed applications and screened potential employees. Administered pre-employment testing (skills tests, background checks, drug testing, etc.) for applicants. Planned and conducted new employee orientation to foster positive attitude toward company goals. Created, designed, managed, and edited internal company newsletter.