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Perrine (P) DeShield

Fashion marketing and management professor

Education

  • M.F.A., luxury and fashion management, Savannah College of Art and Design
  • B.A., communication studies, University of North Carolina at Chapel Hill

Credentials

  • Professor of fashion marketing and management professor, Fall 2022—present, Savannah College of Art and Design, Savannah, GA
  • Owner and director, 2016—present, ECLECS Creative Agency, Charlotte, NC
  • Experiential programming manager, 2021–22
    Created influencer campaigns, events and programming that align with company priorities lo increase brand awareness, social media reach, engagement, ROAS and sales conversion. Created social media content strategies to implement influencer campaigns and user-generated content. Created associate employee advocacy "Belk Insider" program.

    Experiential events lead, 2019–21
    Created virtual and experiential programming for 291 Belk stores. Managed influencer and internal employee advocacy Belk Insider programs. Led community cause marketing campaigns. Created cross-departmental and digital content calendars and strategies. Designed cross-promotional graphics.

    Marketing coordinator, 2018–19
    Planned effective social media content strategies and influencer campaigns alongside the digital marketing team. Styled Belk merchandise for social media channels. Researched new creative marketing strategies and industry competitors. Developed impactful cross-functional seasonal campaign strategies.

    Fashion coordinator, 2016–18
    Styled various Belk promotional pieces across all channels. Developed style guides for Belk brands, customer segmentation and inspiration. Strengthened brand aesthetic across various print and digital channels.

    Creative project manager and stylist, Belk, Charlotte, NC
    Managed all creative content and promotional materials for Belk's the Road. South, Southern Musician Showcase campaigns. Managed social media content for the Road South and Southern Musician. Showcased campaigns alongside the digital marketing team. Assisted art directors and styled Rood South campaign imagery. Planned events and built contracts for 2015/2016 Belk Southern Musician. Showcased live auditions and 2015/2016 Belk Southern Musician Showcase Finale. Creatively directed and managed all Belk Southern Musician Showcase winners as Belk brand ambassadors. Managed creative deportment summer interns.
  • Public relations intern, 2014, BCBGMAXAZRIAGROUP, New York
    Managed sample showroom, communicated with media and clients. Conducted trend forecasting, social media analysis, and executed presentations. Pitched media research topics and implemented new ideas for brand. Assisted and planned Mercedes Benz New York Fashion Week runway shows.
  • Social media manager, 2013, Korto Momolu, New York
    Created social media strategies for Instagram, Twitter and Facebook accounts. Conducted live coverage during New York Fashion Week runway show.

Awards, recognitions, and honors

  • Above and Beyond Award for Business Impact, Seramount, 2022
  • Pride Magazine's Best of the Best, 2019
  • Finalist, Best of Belk, 2019
  • Top 30 Under 30 Future Leaders of Charlotte, 2018, Elevate Lifestyle

Organizations

  • BRIGHT (Black Resource and Inclusion Group of High-Caliber Talent)
    Chair of Belk's Black employee resource group, BRIGHT, as well as a founding member of the Belk Culture Shop.
  • The Charlotte Regional Business Alliance
    Participated in monthly meetings to better and enhance the Charlotte young professional community. Member of the programming committee.