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Wendy Ogden

Business of beauty and fragrance professor

Education

  • M.P.C., marketing communication, Westminster College, Utah
  • B.F.A., graphic design, Savannah College of Art and Design

Credentials

  • Professor of business of beauty and fragrance, Fall 2022—present, Savannah College of Art and Design, Savannah, GA
  • Beauty product developer and marketer, 2022–present, freelance
  • VP of product management and innovation, 2022, Basic Research
    Drove innovation by analyses of skin care market trends, competitive influences, emerging markets, and customer purchasing trends. Managed new product development, market strategy, and trending ingredients in skin care.
  • Executive director of global product management, 2020–22, Young Living Essential Oils
    Oversaw product portfolios for personal care/skin care (80+ SKUs, $380M) and cosmetics (75+ SKUs, $130M+) totaling ~$515M. Developed two additional product categories launching in 2022 with forecasted 12-month sales of $15M. Global product management lead for EMEA, RU, NA, and ZA markets. Conducted bi-monthly strategy meetings to guide on NPD, market strategy and successful product launches and events. Led cross-functional teams to deliver best-in-class premier products within planned launch platforms and timelines. Built relationships with KOLs to help create best practices for business and customer.
  • Senior director, Beauty essentials portfolio, 2019–20
    Director, personal care product portfolio, 2016–19, Young Living Essential Oils
  • Product manager, 2011–16, CR Bard
    Managed medical device product portfolios for PICCs, antimicrobial care, and port access totaling $75M. Drove product and strategy innovation through extensive market research including customer surveys, focus groups, personal interviews, observation, and field trials.
  • Associate product marketing manager, 2009–11, CR Bard
  • Sales representative, 2008–09, Johnson and Johnson
    Sold gastroenterology, chronic pain, and antimicrobial pharmaceutical products to MDs, RNs, and other medical staff.
  • CPG marketing specialist, 2004–08, Huish Detergents
    Developed, branded, and marketed CPG private label household cleaning products for major grocery chains throughout North America and Mexico. Developed and marketed a line of environmentally friendly cleaning products exclusively for Costco.