Edphan Chanetsa

Business professor

Professor of business, 2022–present, Savannah College of Art and Design, Savannah, GA

Head of customer experience delivery, 2021–22, NEDBANK, Johannesburg, South Africa

Product owner: Home loans customer experience, 2018–21, NEDBANK, Johannesburg, South Africa
Led a cross functional team of 5 to develop a digital platform designed to aid homeowners in their equity related home improvement projects. Leveraged design thinking to optimize the user interface and functionality resulting in increased client engagement with Nedbank. Crafted and executed an integrated marketing plan including Print, OOH (Billboards, Street Pole Ads), Mobile and Social to drive awareness with over 250K existing consumers. Established best practices that will aid the Motor Finance, Loyalty and Rewards, and Wealth Management teams in their go-to-market approach.

Senior manager, transactional products cross sell and retention, 2016–17, NEDBANK, Johannesburg, South Africa
Led a team of three to develop cross sell and retention campaigns that increased cross-divisional sales and consumer engagement. Partnered with McKinsey & Company to develop predictive analytic solutions that reduced client turnover. Established best practices in commercializing our go-to-market strategies across the retail banking division.

Head of home loans customer strategy, 2014–16, NEDBANK, Johannesburg, South Africa
Led a cross functional team of six managers and four analysts to establish client insights that lead to innovative product ideas and marketing strategies. Achieved double-digit sales growth through R40M ZAR integrated marketing campaign around the “Win A Home” television series. Selected to participate in an executive leadership program for high potential department leads in 2016.

Head of segment lifecycle management, 2013–14, NEDBANK, Johannesburg, South Africa

Senior consumer segment manager, 2010–13, NEDBANK, Johannesburg, South Africa
Conducted client research resulting in the development of client value propositions for the entry level banking market. Launched best performing retail banking campaign within Nedbank for 2010. Developed and delivered consumer educational content for over 250 aspiring female entrepreneurs across South Africa in 2011. Selected to participate in the senior managers development program for high potential managers in 2011.

Business development: Power utilities, 2009–10, Rousant International, Johannesburg and Sub-Saharan African
Established relationships with power utility companies in Angola, Botswana, Ghana, Kenya, Mozambique and Zimbabwe to identify market opportunities in energy. Presented market entry strategies to senior management resulting in new partnerships with utility agents across 6 countries.

Consultant, 2008, Resolve Strategy Consulting, Johannesburg, South Africa
Delivered a corporate dashboard and stakeholder engagement map for Transnet Port Terminals strategic sourcing. Developed a short-term business plan from market research for Eskom Enterprises division.

Business analyst, 2006–07, Bearing Management Consulting, Johannesburg, South Africa
Conducted a BBBEE audit on behalf of the Department of Water Affairs and Forestry. Completed a tender management project for South African Airways Technical division. Partnered with Deloitte consultants to execute an internal cultural transition program post SAB Miller's acquisition of ABI in 2006.

Corporate strategy manager, 2003–04, Knightsbridge Travel, Tours and Safaris, Harare, Zimbabwe
Developed growth opportunity strategies targeting corporate accounts and delivery services resulting in 15% growth within the first year. Successfully recruited and partnered with the Ministry of Tourism and the Civil Aviation Authority resulting in a+ 100% increase in air ticket sales. Received the International Air Transport Association award for superior performance.