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Jon Denham

Chair, SCADpro

Education

  • M.F.A., industrial design, Center Saint Martins
  • B.A., industrial design, Cardiff Metropolitan University

Credentials

  • Chair of design management and service design and SCADpro, 2021–present, Savannah College of Art and Design, Savannah, GA
  • Vice president, strategy and account, 2017–21, Lextant Corporation, Columbus, OH
    Elevated client reach by 5X in year one by working with diverse clients, including P&G, Pfizer, Abbott Nutrition, Clorox, SC Johnson, Kraft Heinz, Conagra, and GSK. Expanded the scope of capabilities to address the growing demand for behavioral research data tools and how this impacts UX, product design, Omni, and Multi-Channel Experience. Amplified the value proposition and ROI of the Lextant approach while delivering an in-market success of 25% increased sales via new opportunities with clients such as Conagra, SCJ, and Morningstar.
  • Vice president of disruptive innovation and design, 2015–17, Conagra Foods, Chicago, IL
    Generated a 400% growth versus forecast by launching the first new brand Wicked Kitchen since 1985, and delivered an entirely new user experience targeting millennials, which included new food recipes, experience design, digital pricing, and marketing. Realized a 30% growth with Health Choice Power Bowls, the fastest growing brand in Conagra portfolio, with a focus on new food philosophy, newly improved sustainable packaging, and non-traditional marketing tactics through to brand identity. Created platform projects across priority growth areas, with the "males only" platform delivering the Banquet Mega line, boosting sales volume margin by 22%-35% and shelf price by 70% increase.
  • Vice president of brand design, 2011–15, Conagra Foods, Chicago, IL
    Utilized a new design thinking toolbox and a design language toolbox for innovation to branding to transform PAM's flat business to 9% growth and reverse Orville Redenbacher's year-on-year sales drop. Developed Branding 2.0 for Conagra Foods and implemented on 11 brands in the first year while leading to a complete repositioning, including a new brand identity for Lamb Weston returning their business to growth. Obtained a 40% reduction in the operating budget by devising new processes and cost structures for design innovation in consumer and Private Label Brands.
  • Vice president of global design and innovation, 2007–11, Kraft Foods, Chicago, IL
    Engineered Design Thinking Tools used by 80 internal designers, including graphics, UX, digital, photography, industrial design to cross-functional business partners. Formulated new identities for the entire Nabisco portfolio and Planter's brand launches and new branding tools and designs, resulting in maintaining three years of continuous business growth for the Oscar Mayer brand. Crafted the contemporary new look for the Kraft Food & Family magazine, with the new design language assisting the medium to transition to a more relevant and modern look across printed and digital formats, leading to increased revenue generation.
  • Design director of retail and professional hair care, 1997–2007
    Established a Global Design Council for all business and function leaders to accelerate design agenda, timely decision making, and optimize processes while attaining a 50% reduction in time and elevating the impact of design globally. Formed a multifunctional design team of 40 designers across seven global locations to develop internal creative and manage external resources.

    Associate design director of personal beauty care
    Devised and integrated design activities into the Personal Beauty stage-gate innovation process and obtained a >65% boost in project successes - with the most notable launch being Olay Regenerist, which became a multibillion-dollar sub-brand by 2007.

    Senior design manager fabric and home care
    Oversaw new brand design and launches, including Swiffer WetJet, Dryel, Febreze, Mr. Clean, Autodry, and Presiva, in partnership with Whirlpool.

    Global design manager of skin care and cosmetics, Proctor & Gamble, Cincinnati, OH
    Delivered $1B of net sales by 2002 by spearheading the design of Olay Total Effects, Daily Facials, and global cream/fluids pack, which were launched in 2000.

Organizations

  • PAC Advisory Board Member, 2018–20
  • Managerial Fellow, University of Illinois, 2011

Publications and presentations

  • ANA Marketing Conference panel on Omni vs. Multi-Channel marketing, keynote speaker, 2017 TMRE Global Conference.
  • Panel discussion with PepsiCo, P&G, Colgate, and Kraft Foods about the future of agency relationships, FUSE Conference 2013.
  • Presentation and workshops on how to ignite the passion and understanding of design thinking, voted the best class of series by students and Dean, The Kellogg School of Management, Igniting Passion for Design 2011.
  • "Finding Your 'Gomboc' Creative ways to use customer understanding to compete." The Economist, The Big Rethink Conference, March 2011.