
Christopher Peeler
Associate chair, creative business leadership
Education
- M.B.A. business adminstration, University of West Georgia
- B.A., speech, The University of North Carolina at Chapel Hill
Credentials
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Associate chair, 2021–present, creative business leadership, Savannah College of Art and Design, Savannah, GA
Chair for a graduate program in leadership and design thinking. Responsible for the day-to-day operations of the department and work closely with the Dean of the School of Business Innovation to provide insights and strategic direction for the program. Serve as a career mentor for students across the Creative Business Leadership department. Teaching responsibilities include entrepreneurship, finance, global strategy, organizational behavior and management.
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Senior director of video news and programming for CNN Digital, 2012–21, Time Warner, Turner Broadcasting, and CNN, Atlanta, GA
Managed team of 30+ senior producers, producers, editors, and associate producers. Drove increased output of original content and over 250 million video views per year by focusing team on both curation and creation. Developed content strategy for multiple digital platforms, including desktop, Mobile App, and Mobile Web. Developed more effective workflow and staffing strategies to increase desktop, mobile, and OTT consumption
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Senior producer, 2009–12, Turner Broadcasting, Atlanta, GA
Managed team of 15 writers, producers, and copy editors in the production of a daily news program. Maintained journalistic gold standard for weekday and weekend news coverage. Reorganized staff and instituted digital scheduling system to strengthen weekend shift coverage and improve employee productivity.
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Executive producer, 2008–09, Channel M, Los Angeles, CA
Moved production from Seattle-based production facility to new Los Angeles facility. Increased overall production output despite reduction in staff from 28 to 13 newly hired production professionals. Built out state-of-the-art digital effects and post-production facility with six edit bays from the ground up within 6 weeks without any disruption of outgoing monthly deliveries to clients. Created targeted programming for top retailers, including Blockbuster, Macy's, Nordstrom, Disney Stores, Steve Madden, and Ecko Unlimited.
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Executive producer, 2006–08, Turner Broadcasting, Atlanta, GA
Managed 15-person team in producing all in-house and out-of-house content, including news, documentary, on-air promotions, music, reality, and animated series. Created several HD documentaries, news programs, and animated series on time and on budget. Won seven out of 14 Emmy nominations
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Executive producer, 1998–2005, Sony Pictures Entertainment, Los Angeles, CA
Managed budgeting, staff hiring, field production, script writing, product placement, editing, and creation of show formats. Partnered with the network to establish overall look and tone of all series. Consistently met and/or surpassed advertisers' needs and achieved network renewals for multiple seasons.
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Director of programming sales and acquisitions, 1993–96, Fox Lorber and Associates, New York
Negotiated and closed distribution deals, including sales of independent films, foreign films, and documentaries to the US, Canada, Australia, New Zealand, and South African TV markets. Managed a video sales team and analyzed monthly data to forecast departmental needs. Provided input for all marketing materials and evaluated producer's submissions for acquisition and release.
Awards, recognitions, and honors
- Peabody award, broadcast journalism excellence, 2011
- Emmy award, advanced media: interactive programming, 2009
- Emmy award, advanced media: news, programming, on air promos, image spots, 2008
- Emmy award, advanced media: news, 2007
- Promax/BDA, gold, silver and bronze for on air promos and image spots, 2007