Tim Hiltabiddle

Academic

• Professor of digital communication, 2020–present, Savannah College of Art and Design, Savannah, GA

• Adjunct professor, 2015–19, Endicott College, Beverly, MA

• Adjunct professor, 2014–18, Salem State University, Salem, MA

• Adjunct professor, 1998, Monserrat College of Art, Beverly, MA

Professional

• Founder and chief creative officer, 1994–present, Hiltabiddle Design, Beverly, MA
  Partner in Boston-area marketing and communications studio specializing in helping companies reach their marketing and business milestones with the right mix of strategies, concepts, and tools. Our multidisciplinary firm offers a wide range of marketing solutions, including corporate identity, branding, print, web design, packaging, direct mail, and advertising. Clients have included: LEGO, MIT, Sybase, CSC Index, Cheryl Richardson, R.R. Donnelley, Provident Bank, USS Constitution Museum, the Firehouse Center for the Performing Arts, the Veterans Administration, the Archdiocese of Boston, and the Catholic Schools Foundation. Collaborations have included: Adobe, ESPN, Harvard Univ., SAP, Nickelodeon, and Warner Bros. Rebranding of the Firehouse Center of the Arts, including a comprehensive new website, marketing campaign, print materials, interior space redesign, and the ongoing design of posters for events. Creation of a series of Lego guidebooks to help teachers gain a deeper understanding of specific subject matter and show dozens of real-world examples and Lego models. Designed a highly effective website for a large, Boston-area insurance agency, creating ways for them to reach specific markets with highly targeted portal pages and eMarketing campaigns. Branding, packaging, and website for a successful series of new stores called Night & Day, supporting their goal to redefine the lingerie-shopping experience for mature women. Engaged in "Crisis Marketing" for the Archdiocese of Boston, helping them re-brand their annual fundraising appeal with a new name and strategy that focused on the good works of the church. The mailings to 400,000 to Boston-area Catholics raised over $10.3 million - far exceeding the I$8 million Campaign goal during their time of crisis. Designed and art directed a coffee-table book commemorating the restoration of Boston's art deco landmark, the United Shoe Machinery building.

• Art director/manager, Corporate Design Group, 1989–94, Interleaf, Cambridge and Waltham, MA
  lnterleaf was the world's leading provider of document management software with revenues of $120 million. Managed lnterleaf's Design Group. Supervised and art directed eight employees, including graphic designers, production managers, and writers. My group designed and produced all of lnterleaf's marketing materials, including the annual report, product brochures, packaging, and direct mail. Managed a half-million collateral budget, and planned and coordinated the company's collateral system for use domestically and abroad. Managed the process of shifting 80% of lnterleaf's collateral from offset printing to new production and distribution channels (including demand printing, online viewing, and CD-ROM), tripling the volume of information provided to lnterleaf's sales force. Initiated and led the effort to re-engineer lnterleaf's production processes within the marketing department with the goal of improving file and image storage, file conversion, information reuse, and color output. Designed, managed, and produced an extensive array of projects, including product brochures, online tutorials, and a variety of materials for conferences, tradeshows, and events. Co-led the team that initiated and implemented the redesign of lnterleaf's corporate identity, including a new logo, letterhead system, signage, packaging, and a new look for lnterleaf's marketing collateral.

• Senior graphic designer, Corporate Design Group, 1987–89, Digital Equipment Corporation

• Graphic designer, 1986–87, Ligature, Inc.

• Graphic designer, 1985, Rumney Associates