Gina Kwok-Tischler

Luxury and brand management professor

Professor of luxury and brand management, 2024–present, Savannah College of Art and Design, Atlanta, GA

Associate chair, luxury and brand management, 2024, Savannah College of Art and Design, Atlanta, GA

Professor of fashion marketing and management, 2020–2024, Savannah College of Art and Design, Atlanta, GA

Vice president of marketing, October 2017–March 2019, Boxercraft, Atlanta, GA
Recruited to provide strategic direction for all marketing initiatives for both B2B and B2C in a high growth environment with a fashion apparel company. Developed business analytics department; initiated multidimensional cross functioning team to increase efficiency across all marketing channels. Leveraged licensing team to increase number of licenses. Developed targeted marketing initiatives to increase sales 10%. Oversaw all e-commerce and digital initiatives to include social media, SEO, UX, analytics, and content creation. Implemented programs that increased social media followers by 300% and e-commerce sales by 10%. Developed sales tools for distributor partners to support sales cycle leading to 15% greater sales. Served as SME for ERP implementation and also was point of contact for all agency partners.

Vice president, apparel marketing, December 2016–October 2017, AmericasMart, Atlanta, GA
Promoted to lead strategic direction for all marketing initiatives for 7 annual fashion and apparel tradeshows. Cultivated new initiatives and strategic campaigns that ultimately increased show attendance by 20%. Collaborated with digital agencies and partners to ensure best marketing practices were implemented across multiple platforms including social media, SEO, email and UX. Served as marketing liaison to the Atlanta Apparel Advisory Board.

Executive director, apparel marketing, May 2014–December 2016, AmericasMart, Atlanta, GA
Recruited to build and lead the Apparel Marketing team and enhance the overall customer experience. Developed strategic marketing campaigns and programs for 7 annual apparel/bridal/prom tradeshows by managing and creating multi-channel marketing calendar. Launched new digital tools to include seasonal look books, fashion show gallery pages, and SnapChat. Improved overall engagement leading to an increase in lnstagram followers by 500%. Led all rebranding initiatives for Atlanta Apparel to include collateral, online, and social media.

Director of marketing and sales operations, June 2011–May 2014, Alternative Apparel, Atlanta, G
Promoted to develop new marketing and sales opportunities for a lifestyle apparel brand. Managed a $3.5MM budget to develop and maintain marketing activities. Oversaw all channel marketing initiatives with a focus on budgeting, customer segmentation, direct mail, sales collateral, Point of Purchase (POP) materials, and tradeshows. Supervised data reporting of scheduled reports, campaign ROI, and all KPl's. Drove partner marketing campaigns with key retailers, wholesalers, and international distributors. Reduced print materials budget by over 30% and generated over $150K in incremental sales. Led an initiative to decrease sample expenses by over 25% by implementing a reporting system.

Marketing manager, November 2007–June 2011, Alternative Apparel, Atlanta, GA
Developed marketing opportunities for both B2B and B2C marketing initiatives. Managed catalog pagination, printing and distribution for all channels including B2B and B2C. Oversaw email marketing strategy and execution to a database of over 100,000. Led a project to select and implement a Digital Asset Management System. Managed online affiliate marketing programs. Participated in the conception, design, and execution of a consumer packaging redesign.

Resource center manager, April 2006–November 2007, Allsteel, Inc., Atlanta, GA
Oversaw the buildout and management of a new contract furniture showroom for a division of HNI, Inc., one of the largest manufacturers of office furniture, to the A&D community, dealers, and end users. Managed all aspects of the Atlanta showroom to include budgeting, scheduling of resources, developing SOPs, reporting of traffic, and organizing special events that led to being ranked in the top two.

Marketing programs specialist, June 2005–April 2006, Manhattan Associates, Atlanta, GA
Led marketing programs for an SAAS, best in class supply chain software company. Planned and executed over 30 trade shows and events a year while managing a $1.4 million budget. Interacted with alliance partners to generate joint marketing initiatives and increase partner sales.

Business marketing intern, May 2004–August 2004, Cox Enterprises, Atlanta, GA
Assisted with the database and start-up of Kudzu.com as a summer intern during M.B.A. schooling. Managed a database of over 300,000 records with Microsoft Access to ensure data hygiene.