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Jennifer (Jenny) Pereira

Graphic design professor

Education

  • M.A., advertising, Savannah College of Art and Design
  • M.A., graphic design, Savannah College of Art and Design
  • B.A., graphic design, Rhode Island College

Credentials

  • Professor, graphic design, 2024–present, Savannah College of Art and Design, Savannah, GA
  • Professor, advertising, 2019–2024, Savannah College of Art and Design, Savannah, GA
  • Creative manager, Oct. 2018–2019, Dynacraft Wheels
    Multilevel manager for departments of Creative Design, Print Production, and Licensing, consisting of 11 direct reports. Art directed creative for product design, brand graphics, print, photography, videography, animation, advertising, e-commerce, and social media. Collaborated with overseas partners in China on all phases of product development including art, product design, materials, timelines, and shipping.
  • Senior creative manager, July 2018–Oct. 2018, PTTOW!/WORLDZ
    Art directed creative for print, web, social media, and environmental graphics. Collaborated with stakeholders from marketing, events, and programming departments to determine creative strategy, business impact, and project deliverables. Managed a team of five freelance designers. Recruited, hired, and on-boarded new creative team members. Implemented new department initiatives and creative brief submission processes to streamline interdepartmental communication and artwork delivery. Managed project timelines and workload for creative department.
  • Creative manager-multimedia, Jan. 2016–June 2018
    Senior graphic designer, Aug. 2012–Jan. 2016, Spectrum Brands (Kwikset, Baldwin, Pfister, National Hardware)
    Managed a team of four direct reports: developed talent, motivated growth, and set individual and team goals. Recruited and on-boarded new team members and sourced freelance artists. Liaison between brand managers, product managers, and creative services. Managed projects from inception to completion. Led project status meetings for marketing and product stakeholders while managing key objectives, strategy, and timelines. Art directed designers and coordinated creative strategy for brand marketing, packaging, advertising, retail signage, e-commerce, UI/UX, photography, video, and trade shows. Managed the day-to-day activities of the photography department: traffic management, daily production scheduling, project logistics, and resource management. Coordinated with external collaborators and vendors for print, photography, videography, and CGI. Prepared requests for quotes, and managed workload and quality control. Created and implemented new process standards to increase productivity and on-time delivery by 35% over previous years. Art directed lifestyle, social media, and e-commerce photo shoots. Produced and directed videos for social media and e-commerce; oversaw set production and on-set script supervision, wrote/reviewed scripts, and managed vendors, talent, product, and clients. Managed multiple digital asset archives of product and lifestyle photography: 50,000+ images for more than five brands. Art directed, designed, and wrote copy for brand marketing, packaging, advertising, product catalogs, and trade shows. Project managed national brand campaigns for all hardware and home improvement sub-brands: Kwikset, Baldwin, Pfister, and National Hardware. Supervised and provided art direction to a team of four freelancers and junior designers. Oversaw brand usage and directed creative and copy to maintain brand integrity. Collaborated with brand managers, product managers, designers, photographers, and e-commerce team members to form and execute strategic plans.
  • Graphic designer/creative project manager, June 2011–May 2012, CVS Caremark Corporation
    Designed collateral for in-store marketing: planograms, promotional signage, and instructions for store and product displays. Designed print collateral for the brand marketing department. Collaborated with merchandising, sales, and marketing departments to align creative strategies, deliverable needs, and timelines.
  • Graphic designer, June 2010–May 2011, Hasbro Toys
    Designed packaging and instructional collateral for international toy products for release in 18 countries in Europe and Asia. Collaborated with internal partners to merge U.S. and international design while maintaining licensing and brand integrity for multiple toy and entertainment brands. Designed for boys, girls, preschool, and licensed brands: Marvel, Star Wars, Play-doh, Playskool, Littlest Pet Shop, Weebles, Furreal, and Mr. Potato Head. Art directed international design partners in China.
  • Packaging and instruction designer/project manager, March 2009–June 2010, Covidien
    Designed new medical packaging and instructional collateral. Supervised and onboarded new designers and coordinators. Developed new process documents and training manuals. Partnered with internal departments and outside vendors to align on new guidelines, legal and regulatory requirements, and multi-language translations.
  • Graphic artist – packaging and product, Jan. 2008–March 2009, The Walt Disney Company – Disney Design Group
    Designed and conceptualized product/packaging and style guides for home hardlines, stationery, and toys for park merchandise. Worked with product development teams to design new products.