Grace Kim

Fashion marketing and management professor

Professor, fashion marketing and management, Fall 2019–present, Savannah College of Art and Design, Atlanta

Owner, Sept. 2019–present, Noodle Midtown, Atlanta
Manage daily operation of the restaurant and establish overall business plan with marketing, HR, accounting, and financing; create restaurant goal and objectives with an employee and develop financial goal; prepare strategic and annual/monthly forecasts and budgets; analyze product mix; initiate customer satisfaction; establish and monitor financial controls; attract customers by developing and implementing SNS marketing, advertising, and friendly community relations programs; maintain safe, secure, and healthy environment by enforcing sanitation standard and procedures; and comply with health and legal regulations.

Adjunct business instructor, Jan. 2019–Sept. 2019, Reformed University, Lawrenceville, GA
Developed and implemented teaching and learning initiatives for undergraduate business school students; conducted research that resulted in an up-to-date marketing environment to facilitate student learning through lectures, tutorials, and case studies; provided a supportive learning environment for students to enhance the quality of postgraduate levels; and lectured on entrepreneurship and organizational behavior.

Product manager, Aug. 2017–Sept. 2018, IDEACOS/PAUL & JOE BEAUTE
Managed a yearly marketing calendar and executed product life cycle including prioritizing product insight, defined product vision and consumer requirement, and worked closely with BA and sales to ensure goals are met; created marketing master plan including monthly promotion, weekly marketing activity, and SNS execution; developed and managed a 12-18 month rolling demand plan/sales forecast to coordinate with development of strategic sales promotional plans and product line road map; monitored and published daily and weekly sales analysis by category and SKU levels; developed gift with purchase for promotions and hosted VIP customer event to encourage retention rate and customer loyalty; collaborated with PR team to create integrated brand communication strategy and visuals to strengthen brand identity for off and online channels; and differentiated CRM and marketing activities to increase retention rate of loyal customers. Christmas collection sales target achievement up 255% from previous year.

Founder, April 2015–July 2017, Gracie Beauty LLC
Oversaw overall product development and planning quality control throughout the company, establishing accurate brand value proposition; developed marketing strategy for VIPs and niche customers to align with brand concept and story; represented Gracie Beauty by attending beauty tradeshows, events, and important industry functions to analyze market trends; developed advertising content and videos on Gracie Beauty SNS to support integrated marketing communication; established and maintained strategic relationships with the beauty industry distributors, vendors, suppliers, and associations; executed influencer marketing by emailing power bloggers, celebrity, and beauty influencers with press kits; obtained vendor contract at St. Regis Atlanta, six-star hotel; registered and trademarked Gracie Beauty logo at the USPTO trademark office. Kathryn Newton posted on Instagram for marketing. Jaguar Korea VIP Golf Tournament sponsor obtained.

Adjunct professor, Aug. 2012–May 2017, Georgia Christian University, Smyrna, GA
Planned, developed, implemented, and coordinated strategic operational and administrative programs, projects, and services; wrote security report and submitted to the Department of Education; developed and managed annual capital and operating budgets, and coordinated programs budgets to the appropriate department; lectured on e-marketing, principle of marketing, sales management, entrepreneurship, advertising, and organizational behavior.

Business school lecturer, Aug. 2014–May 2017, Beulah Heights University, Atlanta
Developed and implemented teaching and learning initiatives; undertook high-quality research resulting in up-to-date marketing environment to facilitate student learning through lectures, tutorials, and case studies; provided a supportive learning environment for students to develop level of marketing; and lectured on e-marketing, principle of marketing, sales management, entrepreneurship, and advertising. Achieved high renewal student course registration.

Marketing manager, Jan. 2013–April 2015, N-Plus LLC
Planned yearly operational budgeting by managing and preparing daily, quarterly, and yearly transaction reports (sales and expense) for the N-Plus; created marketing strategy and secured distribution rights with the four major vendors in North America: JJ Haines, BPI, Gallaher, and CMH; managed on-site tradeshow at Surface Las Vegas as a distributor and presented product briefing to internal sales and consumers; created marketing contents and promotional material like brochures and online ad commercial; achieved top four distributor vendor contracts; and obtained USPTO trademark registration. Sub-segmented the sales target at the trade show and obtained 60% response rate from the top-10 vendors.

With Chu, Kyounghee; Doo-Hee Lee; and Ji Yoon Kim. "Not All Communication Is Created Equal: An Investigation into the Way to Improve Communication Quality on SNS," Journal of Korean Marketing Association, 32(2), May 25, 2017.