Byeong Cheol (BC) Hwang

Teaching

• Professor, user experience design, 2016–present
  Chair, user experience design, August 2018–2024
  Associate Chair, user experience design, August 2017–August 2018
  Program Coordinator, user experience design, August 2016–August 2017, Savannah College of Art and Design, Savannah, GA
  Putting all the energy to make the only B.F.A. in UX Design program in the U.S. best of the best. Led SCAD's Collaborative Learning Center (CLC) experience working with Gulfstream Aerospace to create a pilot-friendly synoptic interface redesign; with Uber Elevate to design a modular terminal or Skyport that functions as a brief waiting area to help riders navigate to and from their vehicles; the interior experience of the Electric Vertical Takeoff and Landing (eVTOL); with Ford Motor Company to research and develop multiple digital assistant-use case concepts for driven and driverless vehicles, including owned, shared, and commercial vehicles, plus mobility services; and with Google Maps to reimagine its Android app experience for a young and global audience.

• Graduate Research Assistant/Graduate Teaching Assistant, industrial engineering, August 1995–July 2001, University of Oklahoma, Norman, OK
  I researched on NASA Performance Assessment Workstation (PAWS) projects for astronauts in micro-gravity environment and worked as a GTA on various human factors and ergonomics-related courses.

Professional

• Founder/Professor, user experience track, March 2014–January 2015, Samsung Art and Design Institute, Seoul
  Set up a new core competent track for User Experience Design at SADI. This unique track is formed based on practical and experience-centric programs that allow students to have hands-on skills of user experience with expert designers at Samsung Electronics. Also taught User Experience Design, Information Architecture, Design Research, Human Factors, and Service Design for students of communication design department and product design department.

• Senior Director, October 2011–February 2014, Samsung Mobile UX Innovation Lab, San Francisco
  Managed over 100 designers in the Advance Mobile UX Design Group, which generated mobile UX concepts for the next-generation flagship models, including Galaxy S-series, Galaxy Note-series, and Galaxy Tab-series. Had responsibility for the day-to-day operations of the division concerning advanced mobile UX design; establishing and modifying policies and practices for the group; planning, directing, and coordinating subordinates; and delegating assignments.

• Director, March 2009–July 2010, Samsung Smartphone UX Design Group, Seoul, Korea
  As first Samsung smartphone UX design group head, set up and grew the team that designed the phones during the period of Samsung becoming the No. 1 market share smartphone manufacturer in the world. Responsible for developing meaningful UX design concepts for smartphones. Managed various UX design projects on new interaction solutions for mobile devices, connected devices, tablet UX, MP3 players, and digital cameras. Also managed the UX team for Samsung feature phones for global market.

• Senior Manager, March 2006–February 2009, Samsung Mobile UX Strategy and Planning Group, Seoul, Korea
  Managed the Mobile UX Strategy and Planning Group, aligning each UX lineup development team for each global market. Generated UX research for future trends, core-user scenarios, and practical advanced UX concepts for UX lineup teams for developing a range of mobile phone models.

• Founder/ Manager, August 2001–February 2006, Samsung Mobile UX Design Group, Seoul, Korea
  First mobile UX design group head; founded the group within Samsung Mobile. Evangelized UX as core competence for the products and businesses. Team expansion from four designers to over 100 designers. I developed a productive, efficient, balanced team that outperformed expectations in UI, GUI, AUI, and Strategy and Planning.

• Strategist/Planner, November 1991–January 1994, Hyundai Securities Co., Ltd. Information Management Team, Seoul, Korea
  Set up strategy and planning for mid- and long-term investment roadmap of the mainframe at HQ and branch processors (BP) of the banking systems for the company's branches. Enhanced system's usability for end users.