Skip to main content Accessibility Policy

Michael Goodman

Creative business leadership professor

Education

  • M.B.A., marketing, Northwestern University
  • B.S., psychology, Tufts University

Credentials

  • Professor, creative business leadership, present, Savannah College of Art and Design, Savannah, GA
  • Adjunct professor, marketing, 2002–2014, NYU Stern School of Business, New York
  • Instructor, 2016, Foothill College, Los Altos Hills, CA
  • Co-Founder and partner, 2015–present, e2Advisors, LLC
    One of the founders. A consultancy specializing in helping academic and economic development institutions set up entrepreneurial centers of excellence.
  • Co-Founder/managing partner, 2002–2014, BlueBlack LLC
    The agency worked with many leading consumer goods firms and marketing/technology companies, including many startups.
  • Founder, 1988, MGR
    A promotion marketing agency that grew to become one of the 10 largest in the U.S. Part of MGR was acquired by Time Warner in 1993, the remainder by True North Communications (now part of Interpublic Group) in 1995.
  • Founder, 1985–1988, ActMedia Inc.,
    In-store promotion division. Now part of News America In-Store Marketing, which grew during my role as general manager to a multiproduct business with over 500 employees and $100 million in revenues.
  • Various marketing positions, 1979–1984, Kraft and Unilever
  • Professor/instructor, The Kellogg School at Northwestern University
  • Professor/instructor, INSEAD in France, in both China and India

Awards, recognitions, and honors

  • Recognized as a thought leader in many areas of marketing and entrepreneurship.
  • Forty years of marketing, entrepreneurship, and teaching experience.

Organizations

  • Served as board member and adviser to numerous ventures in the marketing services and consumer goods space.