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Michael Crawley

Digital communication professor

Education

  • M.A., photography, Savannah College of Art and Design
  • B.S., communication, Western Carolina University

Credentials

  • Professor of digital communication, Winter 2023–present

    Associate director of enrollment, August 2018–Winter 2023
    Oversaw admission enrollment campaigns and projects from development to completion. Monitored project objectives and key results for each campaign; selected team members and assigned tasks for project completion. Organized the largest single enrollment event in the Admission Department history with 1,528 participants. Mentored and trained undergraduate enrollment team; supervised team of six admission advisers. Served as a member of the admission review committee and evaluated prospective students for entry into SCAD. Provided excellent customer service to prospective students and parents by establishing meaningful relationships and identifying right fit students.

    Assistant director of enrollment, July 2016–August 2018, Savannah College of Art and Design, Savannah, GA
    Assisted students in the completion of their SCAD admission application. Built relationships with students and provided counsel on various decisions during the enrollment process. Supported Associate Director and Director of Undergraduate Admission in reviewing students for admission. Recruited students via SCAD Day, daily tours, high school visits, college fairs, and daily interactions.
  • Sales team leader, April 2015– April 2016
    Integrated marketing plans for consistent branding across various channels. Guided marketing efforts in new territory. Generated $300,000 in revenue. Proactively expanded brokered business lines with annual increase of over 400%. Identified new markets and implemented plans to reach those markets.

    Licensed account manager, April 2014–April 2015, sureVest Insurance Group, Raleigh, NC
    Proactively organized market data for use in customer relationship management tools. Consistently met agency goals. Top performing salesperson 11 months in a row. Solved customer issues when need arose. Promoted to Sales Team Leader at one-year anniversary.