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Maurício Manhães

Service design professor

Education

  • Ph.D., engineering management, Universidade Federal de Santa Catarina
  • M.A., engineering management, Universidade Federal de Santa Catarina

Credentials

  • Part-time professor of service design, 2024–present
    Professor of service design, 2015–21, Savannah College of Art and Design, Savannah, GA
  • Service design consultant for human-centered artificial intelligence solutions, 2023–present, freelance
  • Group lead of the SDN academic task force, 2018–present, Service Design Network
  • Senior vice president, service design director, 2021–23, Truist
  • Service design consultant, design researcher, 2011–21, livework
  • Lecturer, 2014–15, Universidade do Vale do Itajaí, Univali
  • Ph.D. guest researcher, 2012–13, Center for Service Design Research – SEDES
  • Project manager, 2012–13, Service Design Network
  • Consultant, 2011, TerraForum Consultores
  • Lecturer, 2010–11, UNIVALI
  • Consultant, 2008, SENAI/SC
  • Consultant, 2008, Softplan/Poligraph
  • Project manager, 2006–08, FabriCO
  • Multimedia project manager, consultant, 2006, AG2 - agência de inteligência digital S.A.
  • Technical director, 2000–06, 3Di S.A.
  • Technology consultant, 2003–04, AG2
  • Creative director, 1995–99, TerrAvista

Publications and presentations

Books

  • The Oxford Handbook of Interdisciplinarity, Oxford Press. Responsible for the chapter "Interdisciplinarity as Innovation: the creative destruction of knowledge." Co-Author with Prof Dr. Roberto Pacheco. 2015.
  • The Service Startup: Design Gets Lean, EISE. Responsible for the chapter on defining service as a knowledge creation process: Service as Power. This book is a practical guide to integrate Design Thinking and Lean Startup in the service era. Co-Author with Tennyson Ribeiro and Luis Alt. 2014.
  • 10 Innovation Management Dimensions, Elsevier. Responsible for the chapters on "People" and "Generation of Ideas and Insights." Co-Author with Prof. Dr. Jose Claudio Terra. In Portuguese only. 2012.
  • Design Thinking Brasil, Elsevier. Responsible for the chapter on Service Dominant Logic. This is the best-selling book on Design Thinking from a Brazilian perspective. Co-Author with Tennyson Ribeiro and Luis Alt. In Portuguese only. 2011.

Conferences

  • Service Design and CX: Friends or foes? Service Design Network, 2016.
  • International Conference on Applied Human Factors and Ergonomics - Krakow/Poland 2014 Conference participation and presentation of the paper "Prejudice and Innovation: a critical relation for designing potentially innovative solutions." 2014.
  • International Workshop: Multidisciplinary Approaches on Innovation - Porto/Protugal2013 Conference participation and presentation of the paper "Prejudice and innovation: A critical relation for creating new products by organizations." 2013.
  • European Academy of Design Conference - Gothenburg/Sweden Conference participation and presentation of the paper "Innovation and Prejudice: A Pre-Study on Prejudice Related Innovativeness Determinants - PRIDe." 2013.
  • Global Service Design Conference - Paris/France. Conference participation and presentation of the paper "Service Disciplines: Who does What, When, Where and How?" Worked as the project manager of this conference. 2012.