Kathleen Iacobelli

Selected academic experience

• Professor of business, Fall 2023–present, Savannah College of Art and Design, Atlanta, GA

• Adjunct professor, 2021–23, University of North Georgia, Gainesville Campus, GA

• Adjunct professor, 2019–21, Georgia Highlands College
  Developed BBA Level Class for new BBA program, Marketing 3000. Taught Marketing 3000 to seniors graduating with degrees in HealthCare Management (Rome Campus) and Transportation & Logistics (Cartersville Campus). Taught Business Communications and Business Law.

Selected professional experience

• Senior account manager, 2021–23, KWI Communications, Atlanta
  Led strategic communication planning for Cox Engineering and Cox Automobile to include business results, training, org changes, executive communications, change management, and D&I. Led the scriptwriting for the hybrid 3-day Cox Automotive Sales Summit to engage employees in the objectives for 2023 while celebrating the success of 2022. Created a communications strategy and messaging for the complex acquisition of a smaller company. Coordinated, promoted, and performed post-program analysis on division-wide events. Managed strategy and content delivery on the CoxOne and Fuel intranet sites. Developed communication strategy and scripting for executives to include Town Halls and other employee events. Managed employee awards process and communications.

• Consultant, 2018–21, Meredith Marketing, Marietta, GA
  Wrote scripts for Coca-Cola executive leaders for award ceremonies and global industry events. Developed comprehensive communications plan for the Global Customer & Commercial Leadership team at Coca-Cola to focus on wiring the organization together to meet system needs. Produced and procured content for two years for the Customer Commercial Connect website. Managed bi-weekly email campaigns to promote the new content to the target audiences. Measured and maximized results. Used Yammer (the internal social media platform) to update employees on upcoming events, research, and announcements. Restructured, promoted, and managed the Coca-Cola 2019 GCCL Awards program to include entry guidelines, Salesforce system changes, judging process, launch video, announcement videos and ways to leverage 130+ best-practice cases for the System. Developed launch strategy, marketing collateral, website content, email campaigns, and social media campaigns for ecommerce supplier, Tosca. Led marketing strategy and tactics for CEA (Clean Energy Associates), a consulting company in the solar power industry based in China to include executive engagements with the media. Redesigned their sales approach to focus on the potential client's needs.

• Senior manager, 2011-18, Coca-Cola, Atlanta
  Led strategic planning and profitable account development for key on-premise channels. Drove product availability in non-traditional accounts where beverages can be linked to the consumer experience. Provided strategic support and comprehensive toolkits for all channel sales and marketing teams. Leveraged sales and trend data to develop the annual channel planning process for three key channels. Presented plans to bottler management and account teams to gain buy-in to deliver the results. Drove initiatives to increase non-traditional outlet penetration by 6% over previous year via B2B distributors such as WB Mason and Staples.com. Initiated and modified pilot programs to test promotional offers and sales incentives.

• Director, 2011–16, Trade Communications
  Led all aspects of retail trade relations. Directed the planning and management of communications programs and promotional activities. Coordinated executive speaking engagements and appearances at events. Produced speeches and presentations to meet channel objectives. Worked with media partners on executive interviews and subject matter articles to support channel communication initiatives and to showcase thought leadership. Media trained and accompanied executives during interviews to ensure our messaging stayed on target. Worked with media partners to diffuse hostile questions.