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Jay Peters

Chair, design management

Education

  • M.Des., design management, University of Wales
  • B.A., design, Southern Illinois University - Carbondale

Credentials

Academic experience

  • Mentor, June 2022–present, Savannah College of Art and Design, Savannah, GA
  • PARK advanced design management, January 2011–June 2014, European Student Network
  • Visiting professional in business design, June 2012–June 2014, Domus Academy, Milan
  • Visiting professional/faculty of art and design, January 2012–June 2013, Jan E. Purkyne University, Czech Republic
  • Visiting professional for masters in design management, June 2012–June 2013, European Design Institute, Barcelona
  • Visiting professional for masters in design management, June 2012–June 2014, The University of Salford, Manchester, United Kingdom

Professional experience

  • Managing director, January 2010–24, PARK – Empowering Design Leaders
    From June 2015 established and developed the business in N. America. Responsible for all new business development, client relations, recruitment, development, and management of 12+ team members, while consulting with global leading clients such as Bose, Kimberley-Clark, Staples, Roche, Haleon (formerly GSK Consumer Health) to help elevate and embed design into the corporate agenda. Solely responsible for all USA (P&L) profit and loss, all marketing and promotional activities. Developed, managed, and supported all advertising, marketing, sales, and public relations efforts. Member of global leadership team. Grew revenues from $0 to over $500k annually in under 3 years. Active speaker, workshop provider and lecturer within the design community and across adjacent industries.
  • Managing director, lead tutor and business developer, January 2011–January 2023, Grow – Tomorrows Design Leaders
    From June 2015 established and developed the business in N. America. Responsible for all new business development, client relations, recruitment, development, and management of 5+ tutors and support staff. Directly taught over 300 working professionals to date (over 2000 across company) in design & innovation management/leadership across various design and development roles (with 5-25+ years' experience) from world leading companies and creative agencies including: Bose, Hasbro, Honda, Electrolux, Accenture, Intuit, Roche, Cisco, J&J, Samsonite, Unilever, Staples, LEGO, Indeed and many others. Established and developed partnerships with leading design councils and key strategic partners. Developed, managed, and supported all advertising, marketing, sales, and public relations efforts. Provided thought leadership and ongoing development into business model and (new/refined) curriculum content. Solely responsible for all USA (P&L) profit and loss (Grow was absorbed into the PARK brand/business under acquisition, thus continuing such role under PARK Academy). From Jan. 2011–June 2015, held a tutor role teaching professionals across Europe from world leading companies while developing and fostering key strategic partnerships with Norwegian Design Council and Belgium Design Council.
  • Brand manager, June 2009–December 2012, Jakks Pacific
  • Co-founder, design director, December 2009–June 2009, ActGivity
  • Managing partner and social media director, July 2008–June 2009, Alternative Strategies, San Diego
  • Marketing and business strategy consultant, February 2008–August 2008, Aregoni International
  • Founder and CEO, December 1999–January 2005, NSM Resources

Organizations

  • Design Management Institute (DMI)
  • Industrial Designers Society of America (IDSA)

Publications and presentations

Professional speaking

  • Investing In The Future IDSA 50th Anniversary annual conference, Seattle, August 2015
  • Design Leadership: Big (D)esign, Dallas, September 2015
  • Managing & Leading Design Impact: UX India, Hyderabad, India, October 2016
  • Design Value: Big (D)esign, Dallas, September 2017
  • Design Value for Agencies: Brand Experience Live, Boca Raton, FL, February 2017
  • Design Value: IDSA Boston Chapter, Boston, January 2018
  • Design Leadership: General Assembly, Santa Monica, CA, February 2018
  • Strategic Design Firm Leadership Summit: Brand Experience Live, Boca Raton, FL, February 2018
  • Front End Innovation& Product Discovery: Product Camp; Boston, May 2018
  • Designing The Customer Experience: LA Design Festival, Los Angeles, June 2018
  • Designing The Customer Experience: San Francisco Design Week, Los Angeles, June 2018
  • Build your Own Design Process: Creative Problem-Solving Institute, Buffalo, NY, June 2018
  • Designing a Superior Customer Experience: Creative Problem-Solving Institute, Buffalo, NY, June 2018
  • Design For Humanity: International Design Conference, Chicago, August 2019
  • Design for Humanity: IDSA International Design Conference, virtual, June 2020
  • Design for Humanity: IXDA -World interaction Design Day, virtual, September 2020
  • Design for Business: Boston Design Week, virtual, April 2021

Podcast

  • Host and producer, i, September 2020–present
    The Design Leadership Podcast is devoted exclusively for exploring into the minds of some of the world's most influential design leaders.