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Erika Conleay

Associate chair, social strategy and management

Education

  • M.B.A., marketing, Kennesaw State University
  • B.S., construction management, Kennesaw State University

Credentials

  • Associate chair, social strategy and management, September 2024–present, Savannah College of Art and Design, Savannah, GA
  • Professor of advertising, September 2022–2024, Savannah College of Art and Design, Savannah, GA
  • Owner and marketing consultant, 2018-present, Conleay and Co., Savannah
    Streamlined the newly centralized Campus Services' marketing team at Kennesaw State University through a skills gap analysis, process improvements and workflow optimization. Conducted research and built marketing plan for local merchants association on behalf of Mercer University . Worked with Georgia Tech's Campus Services team to optimize intake and workflows, buildout effective digital marketing strategy, and create annual social media plan. Consulted with Georgia Farm Bureau and provided skills gap analysis to identify needs within marketing team and advised on department reorganization.
  • Director of place, 2015-18, NewTown Macon, Macon, GA
    Increased ROI and cut annual marketing spend by 58% through sponsorship sales, streamlining operations, and vendor management. Increased website traffic by 47% with data-driven social media campaigns and optimization. Established e-newsletter with an average open rate of 45% and click-through-rate of 34%. Planned and managed annual meeting with an average of 400 attendees. Mentored various small businesses throughout Middle Georgia as a SCORE Mentor
  • Associate director of marketing, 2015, Kennesaw State University
    Effectively managed a six-person marketing team that supported the areas of Alumni Relations, Donor Relations, Annual Giving, Major Gifts, and Planned Giving. Successfully developed and implemented various social, digital, print and video marketing strategies to achieve objectives and meet goals. Reported areas of opportunity to department leaders and developed communication and marketing programs to support initiatives.
  • Associate director of marketing, 2011-15, Southern Polytechnic University
    Supported University objectives while managing multi-channel marketing strategies. Identified University brand amplification opportunities through close collaboration with University Recruitment, Student Life, Campus Services, and other marketing teams. Monitored use of University branding across departments to ensure guidelines were being adhered to. Developed content strategy and distribution plan for University website.