Dominica Baird

Chair, business of beauty and fragrance

Chair of business of beauty and fragrance, Fall 2023–present, Savannah College of Art and Design, Savannah, GA

Global director of trends, 2016–23, L'Oréal, New York, NY
Leveraged consumer insights to drive global innovation from product concept to activation. Identified and prioritized new products, opportunities, and brand storytelling methods. Identified, monitored, and forecasted macro trends to supply insights into people, culture, and category. Delivered market trend information and consumer behavior insights to teams with recommended actions for optimal brand experience and defining new targets. Created concepts and identified trends to promote fresh, engaging digital experiences for key launches and product positioning.

Chair, fashion department, 2015–16
Oversaw fashion design and fashion marketing management programs. Recruited, supervised, and evaluated 12 instructors and two student workers. Created quarterly class schedules. Developed and improved curriculum.

Adjunct professor, fashion department, 2014–16, The Art Institute of Charleston
Prepared and delivered classroom instruction to students for 12 courses. Participated in assessment activities. Advised students regarding academic, curricular, and career issues. Wrote syllabi, supervised projects, and graded work.