David Massey

Graphic design professor

Professor of graphic design, Winter 2022—present, Savannah College of Art and Design, Savannah, GA

Senior manager, 2016–20, UPS
Lead on launching a new site re-design in 2017 for 225 countries in 38 languages. Implemented the first A/B and Multivariate tests ever on ups.com. Managed and modified the digital style guide for ups.com. Champion of data-driven design while ensuring we are still "human." Led the first cross-functional, data-driven, marketing, design and IT teams for UX and revenue optimization as part of the UPS digital transformation.

Interactive design director, 2012–16, Chemistry Communications
Directed the strategy, design and development of digital advertising and marketing for a multitude of clients. Created and/or managed all aspects of strategy, conceptualization, user experience design, and development of clients' digital projects. Worked with many different types of clients including Marriott, Georgia Pacific, Fiserv and Higher Ed clients.

Founder and interactive director, 2011—2022, Fullcolor Creative
Directed, created, built and Innovated in the Digital world. Led a team of freelance creatives and developers to impress, amaze, and inspire. Oversaw all creative, technical, and marketing endeavors. Built and grew client and vendor relationships. Empowered and motivated team members.

Senior professor, 2005–11, Digital Media Arts College
Instructor for undergraduate and graduate graphic/web design courses including but not limited to web and multimedia design, package design, business of design and corporate marketing, and design creation of curricula for web app design and search engine optimization courses for graduate level. Qualify all graduating seniors' portfolios to ensure they meet today's highest industry standards.

Founder and creative director and photographer, 2003–11, Vision Haus: Photography + Design
Managed in-house creatives and external contractors on various digital projects including websites and other digital assets. Led all photography projects from capture to production. Produced powerful brands and marketing for all clients.

Graphic and web designer, 2004–06, Florida Atlantic University
Produced both print and web pieces. Played a significant role in the re-branding of the university. Facilitated the university's communication with the public.