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Brian Reginald Harrison

Advertising professor

Education

  • M.F.A., advertising, Savannah College of Art and Design
  • B.S., electrical engineering, Florida A&M University

Credentials

  • Professor of advertising, August 2021–present, Savannah College of Art and Design, Atlanta, GA
  • Director of marketing and sales enablement, 2019–2021, Cox2M
    Developed impactful marketing program strategies for industry verticals and core operations. Led strategic creative direction of product branding, marketing, and communication to ensure alignment and compliance across Cox properties. Established workflows for conducting market research and securing competitive intelligence to benefit product development and sales enablement. Converted customer insights to strategic marketing and sales enablement objectives. Successfully built in-house marketing capability to service needs across multiple industry verticals. Established central brand framework and visual ID system.

    Manager, new growth and development, 2017–19, Cox Communications, Atlanta, GA
    Developed comprehensive marketing and communication strategies to identify, incubate and operate new business ventures from concept to transition. Identified trends and evaluated best of breed digital creative tools for existing or emerging new revenue growth opportunities. Introduced customer testimonial narratives to improve product brand affinity. Produced 3O/augmented reality presentation to demo loT-based product concept. Led quantitative and qualitative research studies to influence product design.
  • Senior user experience designer, product, 2015–17, Autotrader/Cox Automotive, Atlanta, GA
    Led cross-functional enterprise agile team, with ownership of all design efforts (graphic and interaction) driving the product user experience. Established standard practices and guidelines to ensure consistency of brand exposure. Led company's first hybrid Product/UX effort across media themed on single code base for each brand (Autotrader and Kelley Blue Book).
  • Founder and creative director, 2003–15, Coldfinger Studios, Atlanta, GA
    Delivered key creative services for all accounts, including art direction, copywriting, motion design, and post/production. Built and trained core multidisciplinary creative team to execute across key media channels including digital, broadcast, and film. Grew company's capabilities from graphic design into full-service creative for companies and organizations, at scale. Earned multiple film festival screenings and awards, including Cannes Court Métrage, Sundance, and ABFF.