Public transportation
Summer 2023
SCAD graphic design and industrial design students surveyed respondents on how improvements to public transportation services could increase usage, in turn decreasing reliance on personal vehicles. Their research indicated that car-centric design dominates most U.S. metropolitan areas outside of the largest few: approximately 45% of Americans do not have access to mass transit, and 70% of all mass transit commuters in the U.S. live in the nation's seven largest metro areas. Survey responses and research demonstrated that modernizing amenities — offering riders multimodal compatibility, or the ability to store a bicycle, and digital solutions like apps and phone alerts — would immediately improve ridership and user trust.
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SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
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Send us an email at research@scad.edu.
