AI's creative frontier
Summer 2023
A SCAD student team conducted surveys on the intersection of pioneering artificial intelligence (AI) programs and creative industries. SCAD students from the university's advertising and branding, industrial design, and user experience (UX) design programs collected more than 400 data points — including seven extensive interviews with artists, educators, and national industry leaders — to draft and present guidance and best practices for ethically and productively interacting with these nascent AI generation tools. Their guidance included educating employers on the value of creatives who can harness AI tools, rather than fully relying on AI, and setting legal precedents for the use of AI tools in concert with existing art pieces.
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SCADask generates timely research at the intersection of commerce, creativity, and culture. With a purpose of educating the public with new insights on trending topics as well as elevating SCAD as the preeminent source of knowledge in the disciplines we teach, SCADask equips external partners to address a wide range of emergent business opportunities. Under the supervision of qualified university leaders, SCADask identifies, formulates, and tackles research questions that are relevant to SCAD disciplines and appealing to a general interest audience. The qualitative and quantitative results and strategic insights produced from SCADask research synthesize existing knowledge from SCAD programs and new research assignments with external partners.
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Send us an email at research@scad.edu.
