'Business in Beauty: TikTok Beauty — Now Following'

Beauty enthusiasts around the world are turning to TikTok as their latest obsession, fueling success for influencers and major beauty brands. Find out how creatives are developing viral content and why TikTok has become the place to share it.

Moderator: Meloney Moore, SCAD associate chair, business of beauty and fragrance

Panelists:
Angela Nader, head of beauty and luxury partnerships, TikTok
Rachel Rigler (B.F.A. business of beauty and fragrance), TikTok influencer @rachelrigler
Phil Rosario, associate creative director, Movers+Shakers

About 'Guests and Gusto'
Tune in to the SCAD virtual series Guests and Gusto for conversations and content with leading cultural voices. Meet the creators and innovators remaking creative industries and get essential insight to guide your career in art, design, and entertainment.

See more at scad.edu/guests-and-gusto.