'Business in Beauty: Future of Shopping — Beauty Retail for a New Era'

Amid the pandemic, beauty brands have been challenged to find new ways to engage and sell to a new generation of digital shoppers. Executives from leading global brands and companies discuss how they’re innovating the shopping experience for the contemporary digital consumer.

Moderator: Daniel Green, chair, SCAD fashion marketing and management

Panelists:
Dominica Baird (M.A., luxury and fashion management, 2015; B.F.A., fashion, 2002), global director of trends, Maybelline New York
Sonia Summers, CEO, Shielded Beauty and Beauty Barrage
Rina Yashayeva, VP of marketplace strategy, Stella Rising
Oleg Zeylikovich, VP of global design innovation, Maybelline New York DMI

About 'Guests and Gusto'
Tune in to the SCAD virtual series Guests and Gusto for conversations and content with leading cultural voices. Meet the creators and innovators remaking creative industries and get essential insight to guide your career in art, design, and entertainment.

See more at scad.edu/guests-and-gusto.